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At House of J, we’re not just training fighters - we’re building a movement rooted in culture, discipline, and community. That’s why we stepped up to support the Harrison Museum’s new Melrose Plaza space. We believe in honoring history, uplifting our city, and showing what it truly means to stand together. One bricklayer at a time, we’re helping shape a stronger, more unified Roanoke.

On June 21st, during our annual House of J gathering at Fork in the Alley, Mayor Joseph Cobb made a surprise appearance that transformed an already special day into a historic milestone. In front of the entire J family, he officially proclaimed June 21st as “House of J Day” in the City of Roanoke — a rare honor for any organization, especially a fitness and boxing club. This moment celebrates not just our growth, but the powerful community we’ve built together.

Barters Group is proud to stand beside House of J in a partnership built on purpose, movement, and community. From rebuilding their digital presence to strengthening their branding, merchandise, and wellness ecosystem, we’re supporting House of J through our Grassroots model—helping transform a local gym into a cultural institution. With the launch of Station9 Wellness, we’re introducing a nutrition and supplement brand designed to elevate members’ health while contributing t