Barters Group × House of J: A Partnership Built on Purpose, Movement, and Community

At Barters Group, we’ve always believed that the strongest institutions aren’t built in boardrooms, they’re built in communities. They grow from passion, discipline, courage, and the willingness to uplift people where they stand.

That’s why our partnership with House of J isn’t just another project. It’s a shared mission.

House of J is more than a gym, it’s a living movement of discipline, wellness, culture, and community transformation. And movements like this deserve the infrastructure, branding, and digital power that can help them grow, inspire, and expand their impact.

Why We Partnered With House of J

When we met House of J, we saw exactly the kind of organization we were built to serve:grassroots, authentic, community-driven, and committed to doing real good.

Barters Group exists for one purpose:to help build the companies that are inspiring humanity.

If we can do that, if we can strengthen the dreamers, the builders, the healers, the creators; then we can fulfill our broader mission to foster stronger communities, stronger businesses, and a healthier world for all.

House of J is one of those companies.

How Barters Group Is Supporting House of J

1. Complete Web Transformation & Digital Experience

We’ve rebuilt the House of J webpage from the ground up; not just as a website, but as a digital home where culture, purpose, and community come alive. Clean, modern, purposeful, and aligned with a unified brand identity, it reflects the vision of a gym that’s becoming an institution.

2. Rebranding & Creative Direction

House of J has a powerful identity and we made sure that identity shines. Through elevated branding, unified messaging, and refined visuals, we’re helping House of J present itself to the world as what it truly is: a movement, not a membership.

3. Merchandise Strategy & In-House Product Support

Barters Group is taking a direct role in developing, refining, and even handling elements of House of J’s in-house merchandise.Why? Because merch isn’t just apparel, it’s culture you can wear. It builds pride, unity, and visibility. And we want House of J’s community to wear their identity boldly.

4. Introducing Station9 Wellness: Fueling a Healthier Community

Station9 Wellness is the next evolution of the Barters ecosystem, a nutrition and supplement brand created and managed by Barters Group with one purpose: to elevate the health, performance, and overall functionality of House of J members and the greater Roanoke Valley.

Through Station9, we’re launching:

• Healthy, functional mushroom coffee

• Performance-focused supplements

• Wellness powders & energy blends

• Organic, FDA-compliant products designed for the mind, body, and soul

These aren’t just products, they’re tools for a higher quality of life.

By offering wellness-based solutions created with intention, we’re fueling the very movement House of J represents. Strong bodies. Focused minds. Healthy communities.

And the impact reaches beyond the gym.

Station9 Wellness aims to contribute to the greater economic development of the Roanoke Valley, bringing a new, wellness-driven brand to the region; one rooted in purpose, community uplift, and long-term growth.

This is what we call The Barters Model: using business to build stronger communities, healthier people, and a more resilient future.

Station9 serves House of J. It serves the community. And it serves the bigger picture we’re building together.

5. Full Strategic Support Through the Barters Grassroots Program

House of J is one of the first institutions to be fully supported under our Grassroots model, a Barters initiative designed to uplift and empower community-driven organizations.

This program provides:

• Digital infrastructure

• Brand development

• Operational strategy

• Product support

• Community engagement systems

• Long-term organizational alignment

All at a scale designed to help mission-driven companies grow sustainably.

Built Together. Elevated Together.

Our work with House of J is only the beginning.

Because when you invest in organizations like House of J; those who are lifting communities through discipline, culture, fitness, and service...you’re investing in the future of your city.

Barters Group stands with House of J because we see the movement they’re building. We see the lives they’re shaping. We see the community they’re uplifting. And we believe that with the right support, House of J will not just stand out, they will stand among the great institutions of Roanoke and beyond.

This partnership is proof of what happens when mission meets resources, when culture meets strategy, and when two organizations commit to building something bigger than themselves.

Together, We Build What’s Next

House of J is building stronger people. We’re building stronger systems. Together, we’re building a stronger community.

This is the heart of Barters Group: To support, enhance, and elevate the companies that are building a better, healthier, more united world.

And House of J is exactly that.

Discover more at bartersumbrella.com